EDUCATIONAL
SESSIONS & COFFEE TALKS
LOCATION: YMI CULTURAL CENTER IN THE RAY AUDITORIUM
FRIDAY,
NOVEMBER 13
10:30-11:30 a.m.
Creative Distribution
Session Host: Greg Gardner
Your film has been on the market for a year. You’ve been to the
festivals, got some awards, received great feedback from the audiences,
but you still don’t have a distribution deal. This session will
explore the creative ways to go about getting your film distributed.
Gregory S. Gardner is the product division manager at Laemmle Theatres,
and has been with the filmmaker friendly Southern California chain for
almost 20 years, booking films and special events. Recently he has formed
C*ME (Cinematic Media Events) a distribution source that coordinates
booking, publicity, marketing and advertising services for the independent
producer and director looking to open their films theatrically, especially
geared toward AMPAS eligibility for feature documentaries. Gregory has
spoken on panels at various film festivals and film forums, and has been
at the forefront of independent cinema through out his career.
12:00-1:00 p.m.
Foundations of Cinematography
Session Hosts: W.S. Pivetta, Steve Agnew
The cinematographer is an artist and a technician. This session explores
the aesthetic choices of the cinematographer, from selecting the “look” of
the film to integrating the elements of visual language with the goals
of the director. Cinematography is at an intersection of traditional
35mm capture and the growing standard of using all-digital tools. This
crossroads presents the cinematographer with a wealth of technical tools
and challenges.

W.S. Pivetta is an experienced cinematographer, sound technician and
editor. He has worked on hundreds of film projects, including independent
films, commercials, music videos and features. He received his BFA from
The Ohio State University in 1985. He is an Instructor at Appalachian
State University in the Department of Theatre and Dance and The Carolina
Film Institute. He is a member of The Society of Camera Operators, based
out of Burbank, CA. His company, First Avenue Films, Inc., specializes
in providing support to professional and independent filmmakers.

Steve Agnew is an award-winning cinematographer, director,
and editor with over 20 years of experience in documentary, broadcast,
commercial
and corporate films. Steve was Director of Photography on the independent
feature film Sinkhole, and has recently worked on projects for the U.S
Patent and Trademark Office Museum and National Museum of African Art.
Steve is the owner of Rock Creek Productions, a small, versatile media
production company with eight employees in Asheville and Washington,
DC.
1:00-2:00 p.m.
Coffee Talk: Cinematography
Session Leaders: W.S. Pivetta, Steve Agnew
An interactive session for local, regional and visiting filmmakers focusing
on cinematography with W.S. Pivetta and Steve Agnew. This session is designed
to give participants the opportunity to explore the importance of cinematography,
consider a variety of techniques and how to optimize those techniques in
production.
W.S. Pivetta is an experienced cinematographer, sound technician and editor.
He also conducts film and cinematography workshops at various universities
throughout the year.
Steve Agnew is an award-winning cinematographer, director, and editor with
over 20 years of experience in documentary, broadcast, commercial and corporate
films.
2:30-3:30 p.m.
Sound Design for Independent Film
Session Host: David Schmidt
Investment in good sound design pays huge dividends by increasing the
emotional impact of motion pictures and expanding the screen. This session
will explore production sound, construction of sound motifs and using
inspiration in sound design.

David Schmidt started his audio career after graduation from the Audio
Engineering program at American University in Washington, DC. He honed
his craft directing hundreds of narration sessions, selecting thousands
of music cuts, and editing tens of thousands of sfx in productions for
film, TV, corporate, radio, and the web. In 2004, David opened Acapella
Audio in Asheville, North Carolina to better serve his clients.
4:00-5:00 p.m.
The Art of Editing
Session Host: Amanda Burnette
There is no film before editing. There is only a collection of tapes
or reels. This session explores the creative process of editing and some
ways the editor creates the pace, mood, and tone of the story. Practical
tips for efficient workflow and problem solving will also be addressed.

Amanda Burnette is an Asheville native and Telly award winning post production
specialist. She has been working in film and video production for almost
10 years, specializing in digital and new media, editing, color grading
and workflows. Amanda is currently employed as the Senior Editor and
Project Manager at Bclip Productions, a progressive multimedia firm in
Asheville.
SATURDAY, NOVEMBER 14
10:30-11:30 a.m.
Computer Animation
Session Hosts: Lei Han, Phillip
Delacruz
Many elements of the production process have moved to the computer
environment. In the world of computer animation the entire film, including performance, lighting and directing, move into the machine environment. This
session explores the process of computer animation, its foundations,
history, and practical approaches for getting involved in this unique
form of filmmaking.

Phillip Delacruz is an artist whose work combines 3D computer animation, film, and traditional arts. He spent ten years as a commercial digital artist in Orlando, Florida, while earning his B.A. and M.F.A. degrees from the University of Central Florida. Phillip has taught in both the professional and educational sectors, and is currently an Assistant Professor at the University of North Carolina at Asheville. His particular interests include 3D animation, video, installation, photography, 2D printing, sculpture, and drawing.
Lei Han is
a digital artist in motion graphics, film, and digital media. She
received her BA from Shenzhen University in China and her MFA from
Memphis College of Art in Memphis, Tennessee. Lei’s current work, in experimental video, digital animation, video art and interactive video installation, has been exhibited at galleries, museums, and film festivals nationally and internationally. She
is currently Assistant Professor of Multimedia Arts and Sciences
at the University of North Carolina at Asheville. Lei's particular
interests are video art and digital animation.
12:00-1:00 p.m.
Screenwriting – The Great Beginning
Session Host: Joseph C. Stinson
Explore structure and content as components of effective and marketable
screenplays. New writers will learn how to begin, and advanced writers
are sure to learn strategies to improve their work.
Joseph C. Stinson is a screenwriter whose credits include
numerous original scripts and adaptations (among them, Sudden Impact
and City Heat) as
well as many production rewrites, dialogue polishes and development deals.
His line of dialogue “Go ahead, make my day.” is included
in Bartlett’s Familiar Quotations and has been honored by the American
Film Institute as one of the hundred all-time most memorable film quotes.
Placing sixth, it was the only line in the top half dozen written in
the past quarter century.
1:00-2:00 p.m.
Coffee Talk: Screenwriting
Session Leader: Joseph C. Stinson
An interactive session for local, regional and visiting filmmakers focusing
on Screenwriting with Joseph Stinson. This session is designed to give
participants the opportunity to create a working outline of an unrealized
storyline and to utilize screenwriting techniques to take your screenplay
to the next level.
Joseph C. Stinson is a screenwriter whose credits include numerous original
scripts and adaptations as well as many production rewrites, dialogue
polishes and development deals. He has lectured and conducted workshops
at several film festivals, high schools, universities and film schools
including The American Film Institute in Los Angeles. Currently, he is
the Creative Director of the New Jersey State Film Festival and the Cape
May Film Society where he conducts workshops and film series.
2:30-3:30 p.m.
Perspectives on Directing
Session Hosts: Paul Schattel, Paul Bonesteel, Rod Murphy
The panelists will explore the elusive art of honing a performance for
the camera. They will examine interpretation, rehearsal, blocking and
the collaborative relationship between director, actor and subject.

Paul Schattel is an Asheville, NC-based filmmaker
that has won multiple awards for commercials and feature films, most
notably his previous 35mm
feature, Sinkhole. Recently, Schattel wanted to keep busy (and improve
his direction of actors in particular), so he opted to make the micro-budgeted
Alison with some of North Carolina’s finest thespians. He did this
by using new and quasi-experimental methods of filmmaking including spontaneous,
often ad-libbed performances, long single takes and non-linear storytelling.

Paul Bonesteel has produced and directed nine full-length
documentary films with most airing on PBS. His most recent works include,
the award-winning
The Great American Quilt Revival (2005), The Mystery of George Masa (2002)
Folkmoot USA (2003) and the documentary short 'Pier' screening in the
2009 Asheville Film Festival. Bonesteel Films is now five years into
production on a PBS bound documentary on the iconic American writer Carl
Sandburg, with the expectation for completion in 2010.

Rod Murphy directs
and produces corporate videos, training films, shorts and feature length
documentaries in Asheville, North Carolina. He has won
numerous film festival awards and received several grants for his first
two films "Greater Southbridge" and "Rank Strangers." His
third feature "Being the Diablo" is locked and set to debut in
2010.
4:00-5:00 p.m.
The Roles of the Producer
Session Host: Trent McDevitt
Most people know what a producer is, but fewer can say what a producer
actually does. This session investigates the various roles that producers
take and the paramount responsibility in making a film happen.

Trent McDevitt, an Asheville native, is an award winning
producer/director. He has worked with Fox, Beacon, Universal, and New
Line Cinema, and actors
from George C. Scott to Mark Wahlberg. His first directorial effort,
winner of an IFC/Bravo film competition, was internationally broadcast
in conjunction with release of Al Pacino’s feature directorial
debut, “Looking for Richard.” McDevitt was a producer for “The
Angel Doll,” a worldwide distributed festival favorite also broadcast
on Lifetime for three seasons. He is currently President and CEO of Wild
Bunch Films and Badlands Entertainment. Company foci are long-form film
and television development and production.
APPLE PRO VIDEO WORKSHOPS
LOCATION: PACK PLACE
Presenter:
Francis Shepherd, Apple Senior System Engineer
FRIDAY,
NOVEMBER 13
9:00-10:00 a.m.
Final Cut Studio - What's New
With more than 100 new features, the new Final Cut Studio advances the
art and technology of filmmaking with innovations that help you work
faster, collaborate more efficiently, and finish brilliantly. Join us
for an overview of FCP 7, Motion 4, Soundtrack Pro 3, Color 1.5, Compressor
3.5, and DVD Studio Pro 4.
10:00-11:00 a.m.
Apple Pro Video Technical Q&A Session
An informal Q&A session to discuss your video workflows, technical
questions, and creative production strategies.
11:00-12:00 p.m.
Final Cut Studio Advanced Workflows
Final Cut Pro 7 is designed to work seamlessly with the other applications.
Send sequences from Final Cut Pro to Soundtrack Pro, or Color, send projects
to Motion and use Motion templates for titling and other graphics, activate
Compressor encoding and delivery templates, or send a project to Compressor
for custom encoding via round-tripping. Learn how to take advantage of
advanced FCP workflows.
1:00-2:00 p.m.
Introduction to Final Cut Studio
An introduction to basic editing functions and concepts while becoming
familiar with the Final Cut Pro user interface.
2:00-3:00 p.m.
Apple Pro Video Technical Q&A Session
An informal Q&A session to discuss video workflows, technical questions,
and creative production strategies.
3:00-4:30 p.m.
Introduction to Motion Graphics with Motion 4
Explore motion graphics creation with intuitive real-time design, breathtaking
filters and effects, powerful compositing and animation, easy-to-use
text and titling tools, within an integrated 3D multiplane environment.
SATURDAY, NOVEMBER 14
9:00-10:00 a.m.
Introduction to Final Cut Studio
An introduction to basic editing functions and concepts while becoming
familiar with the Final Cut Pro user interface.
10:30 a.m.-12:00 noon
Final Cut Studio Advanced Workflows
Final Cut Pro 7 is designed to work seamlessly with the other applications
in the suite. Send sequences from Final Cut Pro to Soundtrack Pro, or
Color, send projects to Motion and use Motion templates for titling and
other graphics, activate Compressor encoding and delivery templates,
or send a project to Compressor for custom encoding via round-tripping.
Learn how to take advantage of advanced FCP workflows.
1:30-2:30 p.m.
Mobile Content Creation, Encoding, and Delivery
Mobility adds an interesting opportunity for rich media content creation
and delivery for your creative projects. This session will explore the
world of possibilities for mobile content, interactivity, and distribution
technologies to mobile platforms like the iPhone and iPods.
3:00-4:00 p.m.
Final Cut Studio - What's New
With more than 100 new features, the new Final Cut Studio advances the
art and technology of filmmaking with innovations that help you work
faster, collaborate more efficiently, and finish brilliantly. Join us
for an overview of FCP 7, Motion 4, Soundtrack Pro 3, Color 1.5, Compressor
3.5, and DVD Studio Pro 4.
4:00-5:00 p.m.
Apple Pro Video Technical Q&A Session
An informal Q&A session to discuss video workflows, technical questions,
and creative production strategies.

The Asheville Film Festival is produced by the City of Asheville Parks,
Recreation and Cultural Arts Department in conjunction with the Asheville
Film Festival Committee.
Phone: (828) 259-5800 Fax: (828) 259-5606
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